And the same applies to organizations: If employees don‘t know why they should achieve which goal and work without feeling motivated, if managers can’t lead and processes don’t work, results will never be excellent. Without a good narrative, there will be no sustainable impact. Being correctly understood by the relevant stakeholders is a key success factor – the wrong positioning can quickly cost a few million in valuation, and not just on the capital market.
We provide systemic transformation support for companies – from strategy development to holistic implementation with employee buy-in. Together, we optimize processes, structures and communication. Because transparency is of immense importance, we support the entire process with narratives that activate all stakeholders and bring them on board.

In an ever faster pace of change, it is more important than ever to have the right feeling for your own company at all times and to react quickly to undesirable developments. To address such extremely sensitive issues with empathy, you need an external view of the system and experienced partners to accompany you through the change process. This is what we do - from situation analysis and strategy development to the design and support of change processes. Our work is based on numerous projects we have supported over many years of entrepreneurial and consulting practice, as well as sound systemic methods (Metaplan).

In a VUCA world, leadership is more important than ever. In a turbulent environment that is driven by Volatility, Uncertainty, Complexity, and Ambiguity, a clear and compelling vision provides a company with direction, meaning and momentum. It unites teams around a shared future, guiding strategic decisions and inspiring action at every level, both internally and externally. We support teams in developing their vision, and jointly design a strategy to make it a reality. The classic format for such projects is a transformation process that kicks off with a 2-3-day Vision & Strategy Offsite. Our work is based on numerous projects we have supported over many years of entrepreneurial and consulting practice, as well as sound systemic methods (Metaplan).

You’re at the top, running a company – and your most important job is to inspire your various stakeholder groups. We offer experienced sparring in: the design of change processes, strategy, leadership, processes and communication as well as in the development, formulation and presentation of your personal narrative. As an external third party, we offer you an independent perspective and space for confidential exchange.

Together, we craft the relevant story: from the »WHY« to the »hard facts« to the »fantasy«. We then formulate the story as the fundamental basis for all further communication and develop formats for various stakeholders and occasions – from snappy elevator pitch and effective transformation communication to meaningful investor deck or inspiring website.

Want to change your business while keeping customers, investors, employees and other key stakeholders on board? We support you on this path with strategic communication that your various target groups can buy into on the basis of a clear story and vision.

The story is especially important at the beginning! The fewer quantifiable facts there are in your start-up’s history, the more important it is to have a great pitch to convince your customers and investors. We can help you distil your personal story in such a way that your listeners will be inspired – whether in the lift or on the big stage. We are also happy to advise you on various topics: from business plans, to addressing the right investors and establishing contacts with the relevant players.

Good relations with the financial community are an essential element of successful IR. We support you maintain or expand your network of investors, analysts and media representatives while also providing these stakeholders with the relevant messages and information.
Good stories don't need lots of pages, glossy images or fancy printing. What’s more important is to take the time to get to the heart of the matter. Then stories work excellentlyin black and white, as a film, as a tweet or simply when told to an audience.
Stories work when they trigger emotions and touch hearts. Only then will they be remembered in the long term.
»People don't buy what you do but WHY you do it« says Simon Sinek, inventor of the »Golden Circle«, and explains how this has made brands such as Apple so successful. It’s actually also a good summary of why teams are the most important decision criterion for investors.
Truly every person and every organisation has a story! The art is to find it and state it in an attractive and compelling way – story canvas can help here, for example.