We make
stories that
drive value.
We make stories that drive value.
How can communication enhance corporate value? A few right words can have a major impact – adding a few million to a company’s valuation simply by telling the right story to the right audience at the right time.
In hundreds of projects for over 100 clients, we have developed and communicated compelling stories that have won over their target audience and created sustainable value – gaining customers or investors, securing start-up finance or IPOs, positioning companies on the capital market before and after their Going Publics, or communicating with stakeholders.
We’re an interdisciplinary team of consultants, copywriters, designers and programmers with a high-calibre network covering related topics – from digital strategy development and change management to influencer marketing and film shoots.
Ever since one of my professors in the UK put a couple of stacks of pitch decks on our table in the mid 90's with the task of choosing from each one the company we would invest in, I've been a story enthusiast. After my MBA and shortly before the German stock market boom, I joined Kirchhoff Consult in 1996, first as a consultant, then as COO, to help build up the IPO business and company from 6 to 60 employees at 4 locations. In addition to numerous IR projects (e.g. for Allianz, Altana, Audi, Axel Springer, Bayer, DaimlerChrysler, Dürr and Merck), I advised 16 executive boards personally and many more as a supervisor on their going public (e.g. Epcos, Ludwig Beck, Tomorrow Internet and Genmab). In 2003 I founded Impacct. As a mentor, I support startups in developing their story, among others for Hamburg's Next Accelerators and the international program Ouissal.
»Think outside the box«
»It is always a pleasure to work with Impacct. We rely on their work 100% as they not only think with you but also think several steps ahead. It is obvious they know their business inside out and they always deliver excellent results – from story development to annual report execution. We particularly appreciate the high standards Heidrun sets for everything and her ability to consult on all relevant topics, from financials and KPIs through to communication formats and design at eye level. Impacct are highly personable and professional. They think outside of the box and go the extra mile!«
Jonas Mattsson, CFO ZEAL Network SE
»Storylines that really speak«
»Heidrun's experience as a founder and investor helped us improve our pitch deck significantly and identify business areas where we need to optimize. She has a great skill for quickly understanding a business and coming up with storylines that really speak to investors, partners and customers.«
Saad Saeed, CEO Crumb(Next Commerce Accelerator)
»Extremely satisfied«
»Our long-standing business relationship with Impacct proves how extremely satisfied we are with Heidrun Twesten and her team: High professional competence in developing and communicating a convincing story in terms of content and design, a proactive approach and flexibility paired with stress resistance and great reliability have always been among Impacct's most valuable assets. Also on the personal level, the cooperation with all »Impaccters« has always been a pleasure – from our point of view a basic requirement for successful common projects. Not only are we ourselves always highly satisfied with the results – such as our annual reports – in the end, but we also regularly receive very positive feedback from our shareholders.«
Albert Weber, CFO Epigenomics AG
»Helped us receive funding!«
»Heidrun helped us to perfect our pitch deck, so that we received a funding. Thanks a lot for the helpful feedback and a great cooperation!«
Philipp Spieck, Co-Founder screenable (Prototyping Kit)
»Awesome mentor!«
»Thanks NMA people for that awesome mentor today! She really moved something in me. It is so important to always get a bigger and bigger picture to recognize what for other people can be normality and is for me or us something incredibly out of the box.«
Nicolaj Grabert, CEO Smob
